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Is NBC's newscast sagging in popularity among babyboomers? That would be one explanation for its pair of features.
NBC does have a regular series American Boomers targeted at that demographic. Anne Thompson's soft-hitting entry concerned Madison Avenue using that generation's celebrities to target their peers: Easy Rider's Dennis Hopper pitches retirement planning while Annie Hall's Diane Keaton sells skin cream.
But NBC also added a more depressing In Depth report for us fiftysomethings. Some 650,000 pre-retirement Americans have been diagnosed with Alzheimer's Disease, Robert Bazell reported. He profiled a former information technology director, now retired, who finds himself unable to remember putting shoes in the refrigerator or leaving the flame lit on the stove.
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