This weekend can be designated as the kick-off Campaign 2008. For the first time so far, all three networks concurred that a single campaign event was worthy of the assignment of a correspondent. The case in point was a speech by Barack Obama, the junior senator from Illinois, at a fundraiser for New Hampshire's Democratic Party.
ABC's Jake Tapper (subscription required) dramatized Obama's charisma with a shameless cross-promotional plug. Obama taped a promo for NFL Monday Night Football on ABC's sibling network ESPN: "I am ready for the Bears to go all the way, baby!" For Tapper to make it part of his news package on Obama's appeal to the African-American base and his contrasts with Hillary Rodham Clinton was purely gratuitous.
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