ABC continued its weeklong seasonal theme--Barbara Pinto's idea for a Yuletide CD on Monday, John Berman's Real Bearded Santa on Tuesday--with Berman's gift suggestion from Scholastic. Instead of seeing reading books and online browsing as competitors for children's attention, the publisher is trying to combine the two. The 39 Clues by Gordon Korman goes a multimedia--an Internet-based videogame that can only be played using clues obtained by reading a companion set of books.
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