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"The man at the center of the nation's largest food recall ever made no apologies today. In fact he said almost nothing at all," remarked CBS' Nancy Cordes (welcome back from maternity leave). His silence availed him little, however, since his Congressional questioners had his own seemingly incriminating e-mails. NBC's Tom Costello, for example, quoted a Parnell response to the news that a batch of processed peanuts had tested positive for salmonella: "Thanks, Mary. I go through this about once a week." ABC's Lisa Stark, who was in Georgia at the offending peanut factory, quoted Parnell's e-mail instructions after a batch had tested positive for salmonella and had then been retested and found negative: "OK. Let's turn them loose then." Parnell's non-responsive testimony happened to coincide with the outbreak's ninth death.
A 24% decline in the popularity of peanut products since the PCA story broke has Lance Crackers, makers of peanut-flavored snack foods. losing $1m each month. So Lance is trying to counter "guilt by association" by mounting a public relations campaign with print ads, online videos and a visit by Mark Strassmann of CBS to its "spotless" North Carolina factory--"no food contamination in 37 years."
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