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COMMENTS: Viral Evian
In the viral world of online video advertising, CBS' Mark Phillips told us, a spot that attracts 20m hits is considered to have hit the jackpot. Just since the weekend, an ad for Evian spring water has reached 6m so Phillips decided to give it an extra boost with a behind-the-scenes explanation of how animators at the Moving Picture Company managed to coordinate Prague, Melbourne, London and Manhattan to make those babies go rollerskating.
READER COMMENTS BELOW:
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