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If you check out David Muir's feature on the Initial Public Offering of shares to Twitter on the New York Stock Exchange you will see several hallmarks of ABC's style under anchor Diane Sawyer. Hear Muir drop the names of a couple of celebrities. See him intercut fictional Hollywood movie footage with news video. Notice how he folds in references to ABC's previous reporting on unrelated stories. And catch how Muir switches from the role of reporter covering the story, to that of the central character in his own reality TV show. Did you know that his Twitter handle was @DavidMuir? You do now.
By contrast, Elaine Quijano's report on the Twitter IPO on CBS was old school -- and dull as dishwater. Walking a middle line was CNBC anchor Carl Quintanilla, filing for NBC. Quintanilla focused on the firm's loss-making finances rather than the celebrities. But at least he offered a hint about why tweeting stirs such buzz.
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