Paula Faris' Real Money series on ABC usually likes to sport a cutting edge image when giving cost-cutting advice to families by touting the latest smartphone apps. This time Ben Bixby, the expert Faris introduced for tips on saving on heating bills, was a do-it-yourself handyman not a techie. Bixby suggests weatherstripping and insulation. The only free publicity Faris offered was for Home Depot: rent their handheld thermal imagery scanner for $45 a day, en route to a winter's worth of savings of $733.
The free publicity at NBC was lavished on Google for its Glass, the voice-activated browser embedded in a pair of eyeglasses. Kristen Dahlgren demonstrated how useful it is for the disabled, liberating the wheelchairbound to go camping in the woods.
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