 |
         
|
Paula Faris' Real Money series on ABC usually likes to sport a cutting edge image when giving cost-cutting advice to families by touting the latest smartphone apps. This time Ben Bixby, the expert Faris introduced for tips on saving on heating bills, was a do-it-yourself handyman not a techie. Bixby suggests weatherstripping and insulation. The only free publicity Faris offered was for Home Depot: rent their handheld thermal imagery scanner for $45 a day, en route to a winter's worth of savings of $733.
The free publicity at NBC was lavished on Google for its Glass, the voice-activated browser embedded in a pair of eyeglasses. Kristen Dahlgren demonstrated how useful it is for the disabled, liberating the wheelchairbound to go camping in the woods.
You must be logged in to this website to leave a comment. Please click here to log in so you can participate in the discussion.
