Only CBS assigned a reporter to the criticism of television published by the Kaiser Family Foundation. Bill Whitaker summarized its report Food for Thought, an analysis of which products are advertised in programing targeted at children: "unhealthy foods full of sugar, salt and fat." Whitaker quoted a Harvard Medical School professor's call for a ban on such spots, even though "the government has no appetite for regulating food companies." But Whitaker failed to cover his own industry: how much do TV broadcasters and cable companies rake in from those marketers?
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