"Auto parts?" No. "Pizza delivery?" Negative. "Homeland Security?" Negative. Howard Schultz, the boss of Starbucks rattled off to NBC's John Larson the list of businesses that the coffee chain was choosing not to diversify into. At the moment its global network of 13,000 cafes in 39m nations is settling for expansion into music CDs, movie DVDs and bookselling. "How about Network TV?" Schultz suggested. "No." Larson assured us the executive "is kidding--but not completely." Starbucks has the world's largest system of wi-fi Internet hotspots and a potential viodeostream audience of 44m customers each week.
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