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COMMENTS: POTTER’S LEGACY
When CBS' Katie Couric was at NBC's Today she famously snagged exclusive access for the release of the latest Harry Potter book, a series published by Scholastic. Those publicity ties appear to have survived her move to CBS. Couric closed her newscast with a puff piece for Scolastic's Go the Distance reading project designed for illiterate African-American boys. The project is championed by Muhammad Ali. But the Greatest, who struggled with dyslexia at school, is unable to speak…so while his name was invoked, Couric had to settle for a sitdown with Ali's wife Lonnie.
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