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COMMENTS: TALKING TURKEY
ABC adhered strictly to the Thanksgiving way, leading with ABC's David Muir (no link) at New York City's Grand Central Station watching the getaway rush and closing with Dan Harris. He was given the thankless task of finding one more way to make calling the Butterball telephone turkey talkline interesting. Yes, he really did say: "Let's talk turkey." The public relations bargain that Butterball has struck is that it gets the brand name indelibly associated with turkey…and in return its talkline experts have to answer that reporter's question time after time after time: "What is the single craziest phone call you have received?"
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