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They are calling it "iFriday," declared CBS' Daniel Sieberg, as he joined in the hoopla for Apple's launch of its AT&T cell phone. Sieberg had already filed a preview of the hard-to-get iPhone on Wednesday as David Pogue of The New York Times offered his show-and-tell: "You zoom in or zoom out by pinching or unpinching your fingers. It is spectacular…and unless you are some--you know--emotion-free Vulcan, this phone brings pleasure. And that should count." Now Sieberg follows up on the marketing of the videoplayer-camera-photodisplay-browser-voicemailer-emailer-MP3player-telephone: "Neither AT&T nor Apple makes any apology for the secrecy. In face it was the plan all along." NBC anchor Brian Williams teased George Lewis, standing in line at the Apple store in Los Angeles, as "our own cog in the hype machine." Responded Lewis: "It is pricey, $500 to $600. Will people pay that kind of cold cash to be cool?"
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