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COMMENTS: Free Publicity
The Boston advertising agency bzzAgent received plenty of free advertising buzz from CBS' Anthony Mason. It is a firm whose medium is word of mouth, deploying at least 12,000 agents with coupons and free samples to talk up a product to friends, acquaintances, family members and colleagues. The firm claims that during the course of a campaign, each agent talks one-on-one to 60 people, generating up to 900,000 "conversations about a product." Best of all for bzzAgent's business model, its advertisers work for free--the product samples they hand out are their only income.
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