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COMMENTS: Retail Promotion
NBC had Pat Dawson (no link) lead of its newscast with "the holiday rituals of parades, football and plenty of turkey" plus the "traditional Thanksgiving virtues like generosity and sharing the bounty." ABC's substitute anchor Muir (subscription required) narrated images of "the bands, the balloons and the bystanders" of the parade sponsored by Macy's department store in New York City. Elsewhere retailers were not just promoting shopping but actually open for shopping. ABC's Eric Horng (subscription required) told us that "deals at K-mart lured many away from food, family and football." He asked one customer: "Shouldn't you be home basting a turkey or something?" "No. My mother-in-law is doing that."
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