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COMMENTS: Consumers’ Cultures
For its closer ABC sent Neal Karlinsky to the supermarket shelves: "If you have not noticed, probiotics are everywhere," he pointed out, "from specialized yoghurts to smoothies and snackbars--even baby formula." Probiotics is a growing category of in the health food section. They contain active bacteria, designed to improve one's digestion. Karlinsky offered a miniplug for one brand, running a snatch of Yakult's TV ad.
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