The pre-game build-up to Super Bowl XLII included the following features. ABC's Charles Gibson offered free publicity to Waterproof Garments, a firm that could afford just a two second ad--full 30 second spots cost $2.7m--but was not allowed to air it by Fox Sports, or as Gibson called them "the network broadcasting the Super Bowl"…on NBC's Our Planet, Simran Sethi showed us the tree plantings, the ethanol limo fleet, the solar panels and the hydroelectric plant that will try to reduce the game's carbon footprint by 30%…ABC's Person of the Week was Greg Gadson, former West Point linebacker, now colonel, who had both his legs blown off in Iraq and will be the New York Giants' honorary co-captain in his sideline wheelchair…and CBS' Nancy Cordes (no link) warned hardcore fans that they increased their risk of a heart attack if they get too emotionally involved. There was one flaw to her report, however. It was based on German research about Munich fans during the World Cup. And everyone knows that watching football is much more stressful than watching mere football.
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