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"It's called Robotripping, skittling, 'tussin or CCC," Michelle Miller told us on CBS. Miller has found the latest teenage craze on YouTube. Take up to twelve times the recommended dose of over-the-counter cough medicine and you will get high on DXM--the suppressant dextromethorphan--and then videotape yourself as you act stupid and upload. To achieve the correct dosage, Miller showed us calculator Websites, although she did not mention any by name, that reckon the size of the overdose required, based on each teenager's weight. "There is no safe way to get high," Miller insisted--but the high is cheap, legal, fun and easy to obtain.
By the way, I just played Miller's videostream and, believe it or not, the preroll advertiser was NyQuil!
You'd think the same clauses that apply to most large advertisers -- don't show our ad around a negative story on our product or industry -- would apply online. Perhaps they've decided to court the robotripping crowd
