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"The whole world was watching Olympia on live TV," Ian Williams exaggerated from Beijing on NBC, the network whose sports division holds the rights to broadcast this summer's Olympic Games. "This was China's moment. Then human rights protestors stole the show." Supporters of Tibetan independence interrupted the ceremony to light the torch that will open the Games by unfurling a rendering of the Olympic flag with the rings as handcuffs. Stephanie Sy (embargoed link) also filed from Beijing for ABC. She reeled off a list of multinational corporations that have invested a marketing fortune to sponsor the Games in order to reach the eyeballs of "China's enormous market of consumers"--Visa, Budweiser, Adidas, Coca-Cola. "These companies walk a tightrope between profit and public perception. Only one protest ending the wrong way could turn those multimillion dollar investments into a public relations disaster."
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