The problem of teenagers driving recklessly on the nation's highway is an occasional theme under the category of Things that Worry Parents. That worry is now the news hook for generous free publicity for Safeco, the insurance company, on ABC. Lisa Stark offered an uncritical plug to Teensurance, its $15-a-month Global Positioning Satellite system, that allows parents to track their adolescents behind the wheel. If the GPS spots kids driving too fast or after curfew or outside the neighborhood, it alerts mom and dad. "Safeco says early results show families who have tried Teensurance in the past year have a 15% lower accident rate than families without it," Stark claimed--without inquiring whether Teensurance made the teenagers safer or whether teenagers from safety-minded households tend to be Teensurance customers.
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