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On NBC, free publicity went to the car sharing schemes for the second time in a year. Last July, Peter Alexander lauded the benefits of by-the-hour car rentals offered by Flexcar--urban motorists no longer own their own wheels but drive a shared car when they need one with a per-hour fee, gasoline and insurance included. Now Kerry Sanders extends promotional generosity to Zipcar, a rental system with a $75 membership. Sanders warned that cities like Pittsburgh are not convinced, taxing Zipcar as if it were Hertz or AVIS.
Car sharing deserved to get more attention. It is unfortunate that Kerry Sanders did not recognize the other 28 car sharing organizations in North America who have blazed the trail regarding technology, transit integration and saving the environment. In fact... except, perhaps, for Zipcar.... all socially responsible car sharing organizations define themselves based on their incredible environmental and social benefits. Sanders did not even mention these benefits in the piece.
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