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In tribute to his late colleague Tim Russert, who died of a sudden heart attack, NBC's Robert Bazell told us about the Russert Effect--a surge in heart health check-ups by middle aged men. Bazell, conscientiously, suggested that the check-up surge is benefiting his bosses at General Electric, since many physicians prescribe an artery scan using GE's CT machines. Bazell downplayed the scans' usefulness, pointing out that warnings of the plaque attack that killed Russert would have been invisible. A stress test offered no warning either. Yet the intimations from the Russert Effect are persuading patients to be more receptive to their physician's advice about smoking, nutrition, weight loss and exercise--and more inclined to agree to take cholesterol-lowering statin medicines.
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