Obama denounced McCain for running the ad--"spare me the phony outrage"--and the political press for publicizing it: "It is catnip for the news media," he asserted, introducing a third member of the animal kingdom. Yet Obama kept the lipstick line in the headlines by appearing on David Letterman's Late Show. CBS' Dean Reynolds offered a clip as a promo of his own network's talkshow fare. Even if he had he meant to refer to Palin, Obama explained, the Republicans misconstrued his metaphor: "She would be the lipstick, you see. The failed policies of John McCain would be the pig."
So why would McCain run such a trivial ad? ABC's Ron Claiborne pointed to "this current age of 24-hour news and Internet blogging" in which any careless comment, slip of the tongue or ambiguous remark can be seized on to set the tone for a day's news cycle and put opponents on the defensive. NBC political director Chuck Todd had a more partisan explanation: "The fundamentals of this campaign as far as the issues are concerned are going against the Republicans so they need to create these distractions."
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