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COMMENTS: Marketing Chewables
The American Academy of Pediatrics attracted publicity from ABC's John McKenzie (embargoed link) and CBS' in-house physician Jon LaPook for its boost to the multivitamin industry. The pediatricians are worried that children are using sunscreen so religiously to protect their skin from ultraviolet rays that they are suffering from Vitamin D deficiency as a result. The upshot is weakened bones and possible vulnerability to asthma, multiple sclerosis and diabetes. "Virtually every child should be on a daily D supplement," declared McKenzie. "Supplements are an easy remedy," was LaPook's prescription. The Flintstones must be delighted.
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