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COMMENTS: Not Joe the Plumber
ABC's closer from Ned Potter was a crossover from a regular feature on the newscast's sibling daily online webcast. Each day ABC keeps track of search terms on google.com. Perennial top searches concern the weather and e-mail and love and social networking, so Potter singles out fast-rising searches instead. Winning 2008 with a bullet was Sarah Palin—except in Poland where the 30-year-old song Joe of the Swamp is all the rage.
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