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COMMENTS: Krafty Szaky
NBC's environmental correspondent Anne Thompson offered free publicity to a green start up in Trenton NJ for the What Works series. She introduced us to Tom Szaky, founder of Terracycle, a design business that upcycles instead of recycles, creating consumer goods out of reimagined household trash. Szaky has persuaded Kraft Foods to become a partner to help make its packaging appear more eco-friendly. He makes plant food out of soda bottles; back packs out of juice pouches; household planters out of yoghurt cups. Children love it.
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