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COMMENTS: Woodruff’s Corporate Cross-Promotion
ABC's Bob Woodruff stretched for the children's angle plus the wounded veteran's angle plus the celebrity angle simultaneously when he covered the Inaugural Concert for an audience of 13,000 being hosted by the First Lady-to-be and the Second Lady-to-be--that is Michelle Obama and Jill Biden. The performers will include Miley Cyrus and the Jonas Brothers and the audience will include children whose parents were casualties of war while fighting in Iraq and Afghanistan. There was a fourth angle to Woodruff's story too--corporate cross-promotion. The concert will be televised by ABC's corporate parent Disney on its teen-targeted cable channel.
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