Read More of the Same Day's Blog

Both NBC and ABC closed with Madison Avenue. ABC anchor Charles Gibson celebrated the humor of NFL Super Bowl commercials by offering free publicity to a trio of Sunday's sponsors: Miller High Life beer; Pedigree, the dog adoption organization; and careerbuilder.com the job site. It is part of the economic calculation behind spending $3m for a 30-second spot that advertisers are attracting free publicity too--if they can make us laugh. From the White House, NBC's John Yang offered his free publicity to Starbucks coffee and Pepsi the cola maker and Chicago's baseball White Sox and retailer JCrew and Spider Man comics as brands that have capitalized on the memorabilia mania surrounding Barack Obama's inauguration. Thumbs down go to Sweet Sasha and Marvelous Malia, a pair of dolls our new First Lady has deemed "inappropriate."
Andrew Tyndall 1/30/09 5:46:07 pm

© 2010 Tyndall Report