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NBC became the third of the three newscasts to notice that movie theater box office business is booming and to point to the dire state of the economy to account for it. CBS' Sandra Hughes noticed the trend before Christmas and Good Morning America anchor Robin Roberts covered it on ABC just before that network's Academy Awards telecast. Now NBC's Chris Jansing tells us that January's ticket sales were 17% higher than a year previously. Slumdog Millionaire has the strongest post-Awards take of an Oscarwinner since Titanic in 1997. Jansing even slipped in some shameless cross-promotion, allowing studio head Ron Meyer of Universal, NBC News' sibling in NBC Universal, to make his pitch: "Even if you add the popcorn and pay a babysitter and get a burger afterwards, I think it is still an economical evening."
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