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ABC's temp co-anchor Diane Sawyer injected unnecessary frisson into her introduction for John McKenzie's report on anti-smoking PSAs. "A warning, it may be tough to watch," Sawyer declared, as McKenzie introduced an Australian-made clip that has been incorporated into New York City's public health ad campaign. "In this day and age with ads circulating on YouTube and other Internet sites, this is not just a New York ad. It is now being seen around the world," McKenzie noted. As for the supposedly tough-to-watch spot it showed an Aussie toddler losing sight of his mother in a crowd for 17 seconds. If this is how your child feels after losing you for a minute, just imagine if they lost you for life intoned the voiceover.
It is hard to see why Good Morning America's Sawyer was so upset. Her Mountain Dew Mouth (here and here) was way tougher to watch.
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