CONTAINING LINKS TO 1280 STORIES FROM THE NETWORKS' NIGHTLY NEWSCASTS
     COMMENTS: New England Journal Sets Agenda

The New England Journal of Medicine's coverage of obesity inspired coverage on all three newscasts. ABC did the best job, focusing on the public policy angle. An editorial recommended a soda tax levied at the rate of 1c/ounce on drinks sweetened by sugar. It is a shame that John Berman missed the opportunity to tie the tax plan into Naked Chef Jamie Oliver's similar proposal last week to his ABC colleague Nick Watt.

The other two newscasts focused on the discovery that adults do not lose all their baby fat as they age. Scientists used PET scans to find residual areas of so-called brown fat around our necks. The difference, NBC's Robert Bazell explained, is that brown fat "looks more like muscle cells and actually burns calories" as opposed to white fat, which absorbs calories and produces weight gain. CBS' in-house physician Jon LaPook picked up on the Journal's speculation in his Eye on Your Health feature that maximizing one's brown fat might burn off nine pounds of extra weight in a year.


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