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All three network news divisions have made enough money from General Mills, selling time to Cheerios so that the cereal could advertise its oats as a cure for high cholesterol. When the Food & Drug Administration raised a red flag about Cheerios' boasts, the right thing for the newscasts to do was to warn their viewers to beware of the message they had been sold so assiduously. Only NBC treated its audience with such due consideration. Robert Bazell conceded that there is no question that Cheerios are considered by nutritionists to be "a healthy product" but warned that General Mills' ads were making "druglike claims that can only be made after studies had been submitted to the agency and approved."
So eat your Cheerios for the taste and the nutrition, if you like; but not as a medicine.
If General Mills has a cereal that can be deemed a drug it sure isn't Cheerios.
I've probably scooped out 50 pounds of sugar over my lifetime just to give my Cheerios a little flavor.
The cereal has done more for sugar and banana consumption in this country than any other.
Ryan
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