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COMMENTS: CBS Needs to Slap Down Cheerios Too
Kudos went to NBC's Robert Bazell Wednesday for being the only reporter on the three nightly newscasts to tell us about the slapdown of General Mills' marketing campaign for Cheerios. The cereal's oats do not work as a cholesterol-fighting medicine as its ads assert. A day later John McKenzie does the right thing on ABC: "A company cannot suggest that foods are some kind of magic bullet or that, by itself, a food can reduce the risk of a specific illness," he reprimanded his newscast's longtime advertising sponsor, which has run countless ads claiming precisely that.
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