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Howard Sellz, owner of Big Valley Dodge in Van Nuys Cal, had such a dynamic rendition of the letter that his soundbite was quoted by both NBC's Lee Cowan and CBS' Mark Strassmann: "These are extraordinary times and blah, blah, blah, blah." Jim Anderer of Island Jeep on Long Island also attracted attention. "Why me? That is the question," he asked of CBS' Strassmann while ABC gave him an extended 1st Person soundbite bemoaning his fate: "It is not morally right. It is not ethically right. It might be legal, OK, but there is nothing good about it."
"No new shipments and the signs have to come down by June 9th," was the way CBS' Strassmann summed up the letter. "There is no appealing the verdict," stated ABC's Chris Bury, and "adding insult to injury Chrysler will not take its cars back." NBC's Cowan explained that "most will have to be auctioned off to other dealers, hardly at full price." He noted that smaller, minority-owned, dealerships were "hit especially hard" while ABC's Bury saw big chains like Auto Nation surviving as smaller ones are terminated: "All those dealers cost manufacturers--shipping cars, training workers, providing financing."
CBS' Strassmann suggested that some dealerships will stay in business selling used cars. NBC's Cowan portrayed only the downside. He warned "the ripples will be deep. For starters hundreds of these oddly-configured properties will now be forced on an already ailing real estate market. Cities fear the sales tax revenue that these dealers once generated will dry up."
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