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COMMENTS: No More Free TV in the Bedroom, Friday
NBC assigned Ron Mott to assess the prospects that its broadcast signal would turn to mere snow on viewers' sets on Friday. That is the day when rabbit ears will no longer work. Analog will be canceled and replaced by a digital signal. Mott consulted the AC Nielsen company and concluded that fewer than 3m households nationwide will lose their free TV entirely. According to Nielsen, nearly 4m homes have made the conversion since February. However Mott warned that Nielsen's numbers count households not television sets: "Millions more are expected to lose reception on that spare set in the bedroom or kitchen."
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