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There was a hint in Kelly Cobiella's expose of FWM Laboratories on CBS that her own network was unintentionally complicit in the firm's Better Business Bureau violations. FWM, which is based in Hollywood Fla, does a booming business in mail order Resveratrol and Acai Berry, "the latest miracle supplements," as Cobiella called them. CBS gets involved because FWM's online sales promotions include the 60 Minutes report by Morley Safer that touted their anti-oxidant ingredients. "News organizations including CBS have tried to get FWM and others to stop misusing reports to sell their products," Cobiella complained. FWM uses fine print to convert trial customers to monthly subscribers without their permission and then undermans its call center so complaints go unanswered. FWM's problem, it appears, is not their pills but their bills. Cobiella's report was prepared in partnership with Business Week.
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