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COMMENTS: Overwhelming Generosity
NBC's Making a Difference closer was anchor Brian Williams' opportunity to flatter his audience. He reminded us that he ended last week's reporting trip to Afghanistan with a fundraising appeal on behalf of Andisha Farid and her orphanage in Kabul. Farid, he announced, is "overwhelmed at the generosity of our viewers." No, he cautioned, Afghan law forbids members of the NBC Nightly News from adopting any orphans. Instead, what was needed was sponsorship. As of Tuesday night, NBC's audience of more than eight million viewers had pledged $50,000 to sponsor 130 children.
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