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COMMENTS: Bladder of Steel
The public relations operation for Buc-ees Beaver hit a home run on ABC. The chain of 30 filling stations in Texas could not have hoped for better publicity from Ryan Owens' closing feature. Buc-ees' unique selling proposition is spotlessly clean bathrooms, "a business built purely on porcelain." Owens even a persuaded a customer to offer her TMI endorsement: "I started my morning from Houston with a thermos of coffee…wait…and hold it…until I got to Buc-ees!"
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