ABC started its series called Running on Empty on the problems confronting the Detroit auto industry. Charles Gibson (subscription required) anchored from a Ford pick-up truck plant in Dearborn Mich. He recited the familiar litany of the Big Three's woes: falling market share, plant closings, massive layoffs, high overhead costs. Then he talked to the upbeat bosses of General Motors and Ford--but not German-owned Chrysler. GM CEO Rick Wagoner was bullish: "You will see some cars that I think will knock your socks off." Ford CEO Alan Mulally smiled: "We need to create cars that are more efficient, that customers really want and value." Gibson concluded that Detroit needs "an entire generation" to win its customers back. "But do they have that time?"
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