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COMMENTS: PRE-GAME BUILD-UP STARTS
CBS Sports has the rights to this year's NFL Super Bowl on Sunday. So CBS News helped crank up the hype. Tomorrow Katie Couric will anchor from Miami where the game is to be played. First Couric profiled Gino Bona, an NFL fan who won the contest to create a TV spot to air when the game has two minutes left to play, to celebrate the sport as it prepares to end its season. NFL Films documented the auditions, American Idol style, as 1,700 fans made their pitch. Couric asked Bona: "You go from going to grad school to being this hotshot advertising creative director guy. It must have been crazy. Was it a complete whirlwind?" "Yes." Couric's feature was more pre-game promotion than human-interest journalism.
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