ABC and NBC both assigned reporters to follow up on that animated character that paralyzed Boston. ABC's David Muir (subscription required) pointed out the ridiculous situation that one TimeWarner network, CNN, was covering a potential plot while its sibling, Cartoon Network, knew it was a stunt all along. "You would think someone could go down the hall and explain to them--it is not guerrilla warfare; it is guerrilla marketing," joked Steve Safran of www.lostremote.com. The whole idea of guerrilla marketing is that we do not know it is happening when we encounter it, Muir added. Overhear people touting a product in conversation on the subway, and "the passengers may never know, because they are actors."
The pair that festooned the city with signs for Aqua Teen Hunger Force clowned around when they appeared in court. What seemed to be frivolity in the face of serious charges had method to its madness, NBC's Lisa Daniels explained. A valid defense against plotting to cause panic is that it was just a joke. So acting silly--"Any other hair questions are definitely welcome," deadpanned one at a press conference--works in their favor.
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