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The Super Bowl build-up also had light-hearted features. Tibbles & Bits was the nickname Brian Williams used on NBC for Kevin Tibbles' preview of the Animal Planet cable channel's counterprograming to the big game. The Puppy Bowl will show non-stop adorable video of baby dogs and cute kittens playing in a pen with a football-field motif.
CBS' Assignment America investigated the Super Bowl sod wars. A turf farm in Georgia was commissioned to grow the grass for the playing surface. Steve Hartman recounted the fanfare and ceremony at Jennings Sod Farm when it received the $250,000 contract. Then the rains came and the soggy sandy soil could no longer hold the roots together. The sod was unlayable and Jennings lost the contract to Southern Turf Nursery: "A huge coup in the highly-competitive sod industry."
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