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A couple of weeks ago ABC's Sharyn Alfonsi concluded a feature on the role of women in the workforce with an exaggeration that was so flagrant that it qualified as a flatout lie. Referring to McDonald's, Alfonsi concluded that "64% of store managers are women and most of them started flipping burgers"--here comes the whopper, so to speak--"meaning that girl who asks you if you want to supersize today has a real shot of becoming the company's CEO tomorrow."
At the time, I wondered why Alfonsi would so clumsily conflate being a store manage with being a CEO…and why she would so misleadingly invert the odds that the CEO had a burger-flipping origin with the odds that a burger-flipper had a CEO in her destiny.
Wait and all will be revealed. Check out the central feature in the ABC anchor's reporting from Chicago: a profile of Jan Fields, president of the McDonald's Corporation, and one-time French-frier. Fields used the opportunity of her Diane Sawyer Reporting profile to announce plans to hire 50,000 new burger flippers next week: "We are redefining the term McJobs," she boasted, although not, apparently, its starting wage, still $17,000 annually. Fields, noted Sawyer, will urge her new hires "to smile their way to the top of the food chain."
Fast food is in ABC's sweet spot: check out the last ten evening newscast packages filed on the industry: seven of the ten were from ABC
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