NBC closed with Martin Savidge's portrait of the military wives of Fort Bragg. "Couples that rushed to marry before deployment now face their first Valentine's Day apart," Savidge worried, as the florist made a delivery that was phoned in from Balad in Iraq. "He is so sweet," the lonelyheart smiled as she smelled her soldier's roses.
Of all the lovelorn bachelors in the world, it is incredible that both CBS and ABC should settle on the same sheep farming village in Wales for their closing Valentine's Day feature. ABC's David Wright (subscription required) explained that the men were so lonely because "yuppies have been snapping up these beautiful country houses. That means it is increasingly hard to find a date." CBS' Mark Phillips posted subtitles so we could understand the accent one bachelor was using--he was speaking English, not Welsh!--amid the "brooding romantic quality" of the hill country there. "They stuck their pictures on milk bottles like so many missing kids" under the slogan Fancy a Farmer.
The gimmick has spawned a veritable media frenzy, Wright reflected: "More than a thousand newspapers worldwide picked up on the idea"--and a pair of American TV networks.
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