Parental anxiety about teenage recklessness is a recurring theme on the nightly news. On Tuesday, for example, teenage promiscuity was the worry cited by NBC's Nancy Snyderman: could it lead to cervical cancer? Yesterday, ABC's Lisa Stark told us about the dangers of teenage drivers. Next ABC turned to teenage boozers and dopers. Minnesota has set up a chain of eight teetotal magnet schools dubbed Sobriety HS for former teenage addicts who are now on the wagon. Going back to a mainstream school "is like going back to a bar, going back to your dealer," the principal explained to Barbara Pinto.
NBC's Kevin Tibbles told us about the same plan by American Family Insurance that ABC's Stark covered yesterday: the offer of free rearview mirror drivecams to monitor dangerous moves by teenage drivers and then to download the near-miss video to their parents' computers. Traffic accidents are the leading single cause of teenage deaths, killing 5,700 annually nationwide. Yet, Tibbles pointed out, the drivecams are being offered in just three states.
So that is plenty of positive national public relations enjoyed by the insurance firm for a local effort. Near-miss accident video certainly helps create buzz.
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