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COMMENTS: Talking About My Generation
ABC continued its focus on the babyboom generation. Last Friday, Lisa Stark (subscription required) worried about their--our--health and fitness. Yesterday, Jessica Yellin told us about babyboomers as helicopters, constantly hovering over their non-independent adult children. Now Barbara Pinto explores the financial reason why the nightly newscasts have an extra special interest in the cohort--its money. Maybe the network's sales force can nail down some advertising buys aimed at the affluent 43-61 demographic. Its 78m members control 70% of the nation's wealth. Pinto showed us spots targeted at boomer women. "Madison Avenue, long obsessed with pitching to 20-and-30-year-olds, is finally catching on."
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