TYNDALL YEAR IN REVIEW
TOP TWENTY STORIES OF 2008
PRESIDENTIAL ELECTION ANNUAL TRENDS
IRAQ COVERAGE: SIX YEAR TRENDS
mins | Total | ABC | CBS | NBC |
---|---|---|---|---|
2008 Obama campaign | 745 | 261 | 246 | 239 |
2008 McCain campaign | 531 | 158 | 167 | 207 |
2008 Rodham Clinton campaign | 288 | 110 | 89 | 89 |
Financial industry federal bailout | 281 | 105 | 80 | 96 |
Crude oil, gasoline prices | 273 | 97 | 100 | 77 |
NYSE-NASDAQ market action | 262 | 95 | 87 | 80 |
Iraq: US-led combat continues | 244 | 82 | 60 | 102 |
Automobile industry in trouble | 239 | 71 | 87 | 80 |
Beijing Summer Olympics | 236 | 76 | 54 | 114 |
2008 GOP VP Palin nomination | 215 | 54 | 88 | 73 |
Economy officially in recession | 201 | 51 | 72 | 78 |
Floods along Mississippi River | 162 | 60 | 58 | 44 |
2008 Democratic Convention | 154 | 64 | 48 | 42 |
Obama Administration transition | 149 | 56 | 45 | 47 |
2008 General Election vote | 145 | 47 | 58 | 39 |
Real estate home foreclosures | 127 | 40 | 54 | 32 |
Afghanistan fighting continues | 126 | 36 | 20 | 70 |
Tornado season | 126 | 44 | 35 | 47 |
Mormon sect practices polygamy | 124 | 38 | 40 | 45 |
Gov Rod Blagojevich under fire | 122 | 37 | 37 | 48 |
Total Top Twenty Stories | 4750 | 1582 | 1516 | 1649 |
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PRESIDENTIAL ELECTION ANNUAL TRENDS
year (mins) | 1988 | 1992 | 1996 | 2000 | 2004 | 2008 |
ABC | 993 | 1030 | 630 | 959 | 809 | 1157 |
CBS | 1125 | 951 | 678 | 1050 | 793 | 1318 |
NBC | 999 | 1059 | 576 | 1092 | 832 | 1202 |
Total | 3117 | 3040 | 1883 | 3102 | 2433 | 3677 |
FOCUS ON CANDIDATES (three-nets total mins) | |||||
| |||||
2008 | Barack Obama | 745 | John McCain | 531 | |
2004 | John Kerry | 445 | George W Bush | 352 | |
2004 | Al Gore | 297 | George W Bush | 339 | |
2004 | Bill Clinton | 174 | Bob Dole | 337 | |
2004 | Bill Clinton | 448 | George HW Bush | 461 | |
2004 | Michael Dukakis | 421 | George HW Bush | 388 |
IRAQ COVERAGE: SIX YEAR TRENDS
year (three nets) | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 |
Invasion, combat | 1602 | 1353 | 879 | 1131 | 1157 | 244 |
Other storylines | 2560 | 1700 | 1101 | 878 | 731 | 190 |
Total Iraq Coverage | 4162 | 3053 | 1981 | 2009 | 1888 | 434 |
Combat as % of total Iraq | 38% | 44% | 44% | 56% | 61% | 56% |
Forget about Iraq and Afghanistan. Forget about George Bush. 2008's network news agenda was dominated by just two questions. Who would be the next President? And how deep would the recession be that confronts him.
Campaign 2008 was much more newsworthy than any of the last five Presidential contests. Barack Obama attracted twice as much coverage as an average nominee. John McCain was hardly shortchanged, attracting more attention than any nominee since 1988-except for the man who happened to beat him.
Economic coverage-woes with mortgages, in high finance, on Wall Street, at the gas pump, in Detroit-always increases during a recession but this year's total (2767 mins) easily surpassed the last two downturns (1775 mins in 2001; 1872 in 1990).
The lame duck President became an afterthought. Astonishingly, the White House correspondents at ABC and NBC did not even earn enough assignments to rank in the year's Top 20. Coverage of foreign policy was the lowest in 21 years and domestic policy ranked 18th out of 21.
Overseas coverage was neglected too. Both ABC and CBS set 21-year record lows for use of their foreign bureaus. If NBC had not been shilling in Beijing for NBC Sports' Olympics, its decline would have been greater. And Baghdad? Well, forget about it.
The Most Newsworthy Woman of the Year: Sarah Palin, prominently interviewed by anchor Katie Couric. CBS found her as worthy of coverage as Hillary Rodham Clinton.
The Year's Most Newsworthy Man: Obama of course.
TOP 20 MOST USED REPORTERS (Anchors excl)
network | name | assignment | mins |
NBC | Andrea Mitchell | DC Bureau | 355 |
ABC | Jake Tapper | Campaign Trail | 313 |
CBS | Dean Reynolds | Campaign Trail | 262 |
NBC | Robert Bazell | Medicine | 261 |
ABC | Betsy Stark | Economy | 245 |
CBS | Anthony Mason | DC Bureau | 230 |
ABC | George Stephanopoulos | Political Analysis | 229 |
NBC | Tom Costello | DC Bureau | 224 |
NBC | Lee Cowan | Campaign Trail | 196 |
CBS | Nancy Cordes | DC Bureau | 195 |
CBS | Jeff Greenfield | Political Analysis | 182 |
ABC | David Muir | Domestic | 181 |
ABC | Dan Harris | Domestic | 178 |
NBC | Kelly O'Donnell | Campaign Trail | 172 |
ABC | David Wright | Campaign Trail | 168 |
CBS | Chip Reid | Campaign Trail | 158 |
CBS | Steve Hartman | Human Interest | 152 |
CBS | Sharyl Attkisson | DC Bureau | 145 |
CBS | Ben Tracy | Domestic | 142 |
CBS | Jim Axelrod | White House | 138 |
TRENDS IN COVERAGE SINCE 1988